The first series featuring Nick Park’s Plasticene animals using real Vox Pop voice overs attracted an average audience of eight million viewers per episode, according to Barb data. (DVD available Info and clips here )
Jane Bednall, senior brand manager at British Gas, said: "Creature Comforts has a great heritage which remains as relevant to modern audiences as it did years ago. Its perfect blend of warmth, familiarity and reassurance resonates with British Gas values."Krane Jeffrey, the sponsorship manager at Carat who managed the sponsorship deal, said: "This emotive, natural association with Creature Comforts provides a sound foundation for us to communicate the British Gas brand values of warmth and diversity to a much wider audience by leveraging the content across other customer touchpoints."
Sounds like sponsorship managers could provide another rich seam for Nick Park to mine.
Trixie and Captain Cuddlepuss rock.
Must Watch.
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