ITV - on the move

Reuters report talk of Roger Parry chairman of regional newspaper publisher Johnston Press (LSE: JPR.L ) The 2nd biggest local newspaper publisher in the UK (inc. Scotsman), and a major force on the internet with local commercial / news sites. He has plans (rumoured) to split Britain's biggest commercial broadcaster in two - and probably has his eyes on Friends Re-United.

Roger Parry, who cannot mount a bid for ITV (LSE: ITV.L - news) until October after informal overtures were slapped with a "put up or shut up" notice by the Takeover Panel in April, will, it is rumoured in Peterborough, update his proposal once the embargo expires. Parry would split the broadcaster into two companies, one housing production and internet and the other, broadcasting channels.

In June, Kohlberg Kravis Roberts and private equity group Permira were reported to be looking at a bid.

Goldman Sachs (NYSE: GS) Private Equity piracy department , Apax Partners Worldwide LLP and Blackstone Group have also been in the frame along with Greg Dyke, who has been touted as CEO.

Ratings plummet (the dire Love Island !) and revenues plunge and CEO Charles Allen is rumoured to be leaving to spend more time with his fat pay off.

The ever fragrant Mr Lauder of course, waits (?) in the wings (see post yesterday here "Heaven scent offer for ITV?") - the ITV share price jumped this morning 2 1/2 %. Somebody this time means bizniz. Lord Patel first with the news. Fillya boots.