Extreme Elmo

Under conditions of great secrecy Mattel have made 750,000 TMX Elmo Dolls. (TM = Tickle Me X = 10th Anniversary of the Elmo Doll) to retail at US$39.99. Winter Toy Wars has started.

Old Elmo Giggled and shook when tickled, hell look what TMX Elmo does ...


Three "interactive" tickle spots: chin, belly and foot

First tickle

He laughs, slaps his leg twice, falls down to a sitting position, then rocks himself back up while laughing.

Second tickle

Repeats the pattern, then sits down again, falls onto his back, kicks his feet and laughs harder.

Third tickle

Stands back up, asks to be tickled again, repeats first two patterns, rolls over onto his stomach, thumps his hand to "gales" of laughter, rolls onto his back, stands up again, laughs even harder.

He hit the major stores by surprise on Tuesday and there are already hundreds for sale on e-Bay below retail. Amazon are asking US$99.99 !!!!
Ain't technology wonderful. (6 AA batteries required) ... "The toy is so magical that we want to keep a little suspense around it," says Neil Friedman, president of Mattel Brands, which include Fisher-Price, the maker of Elmo. Watch Diane Sawyer on Good Morning America laugh. Wapo Chicago Sun Times UPI have stories .