Hooked ? .... or Horrified ?
This image is currently used on public poster sites to promote :
1. Angling
2. PETA / NSPCC / League Against Cruel Sports
3. A PG 12 Film
4. Sado - Masochist series on Channel 4
5. Help for Addicts on National Health Service
Choose which you think it is and then explain in as few words as possible why you think the image fails the The Advertising Standards Association (ASA) CAP Code - Rules
FEAR AND DISTRESS
9.1 No marketing communication should cause fear or distress without good reason. Marketers should not use shocking claims or images merely to attract attention.
Of course if you felt to wanted to complain about the use of this image you can do so on line to the ASA here
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