Lord Pullover of Grope and sequestration. Amazing picture!

The BBC report that shy retiring Richard Branson and gormless Al Gore launched an "Earth Challenge Prize" with a prize of US$25 MN. for the person who comes up with the best way of removing significant amounts of carbon dioxide from the atmosphere.

Well gagging the bearded pullover would be a good start.

An Inconvenient Truth

Stuart Haszeldine, professor of geology at the University of Edinburgh, commented: "Richard Branson is ahead of the pack in getting to grips with CO2 in the atmosphere.

"His decisive action places shame on the dithering of the UK Treasury, who will not let British power companies build CO2 capture plants, in case they are too expensive. "

The Inconvenient Truth is that the bearded wonder is long on promises and very short on shelling out the shekels, cloaking his grasping capitalism (Virgin inflation beating rail fares) in the (today) convenient and prevailing orthodoxy of greenery, in his endles quest for a cleaner greener, fatter planet wallet.

Paradoxically, one of the judges for this hare brained, ephemeral scheme pointless piece of publicity, is the inventor of Gaia theory James Lovelock (83) who from his Cornwall fastness, and to the despair of his admirers worldwide, is promoting a massive building plan for nuclear power throughout the UK.