Paleontological TV - Neanderthals of the networks edit history whilst it is made elsewhere -"billions at stake"
In a gigantic and paradoxical move, determined by only money, NBC have shown how the massive media corporations control the media.
Allegedly secretive China, where state control is absolute opened the Olympic games when America was asleep - so NBC performed a massive time shift and delayed broadcasting the opening ceremonies by 12 hours. CBC in Canada, Televisa in Mexico, the BBC , NHK in Japan, broadcast the opening ceremonies live on television.
The IOC allows networks to stream video because geographic blocking technology allows the companies to keep their broadband feeds within national borders. Germany’s ARD broadcast network, broke through - they failed to participarte in an EU stitch up of national broadcasters that acquired the rights from the IOC for $443.4 million.
4 ,000,000,000 people worldwide saw it in real time, this was denied to Americans by NBC who had bought the exclusive broadcasting rights for $894 million. Local rights to the Games purchased from the IOC are the only legal sources of video in each country.
So where did the wideawake US viewers go ..? To the worlwide internet webthing that Al Gore invented and Alaskan lawmaker Mr Ted Stevens thinks is a lot of tube things..
Like the little Dutch boy, NBC tried (apparently) to plug the holes in the dyke as foreign broadcasters newsfeeds were picked up and spread around - NBC tried in what the NYT called a game of Digital Wack a Mole to shut down the unauthorised leaks.
“The Olympics to me is a benchmark for how fast we’ve gone with technology,” Brad Adgate, the senior vice president for research at Horizon Media, a media buying firm in New York, said to the NYT . “Thirty months ago, no one was talking about YouTube. Now, it’s a verb.”
Google spent time axing You Tube downloads as fast as they went up. Live video streams on Justin.tv, a popular source for international video, were also removed.
NBC's version for the sleepy heads will have a massive audience which advertisers will pay premiums for - what will happen by London 2012 ? The whole basis of selling ads could be changed by then... and the massive commercial control by the IOC and their deals withe the networks weakened.
So what did US viewers get from NBC (80% owned by GE the remainder French media group Vivendi) whilst the world watched the stunning pyrotechnic , gymnastic and artistics lessons , brief but beautifully choreographed in Chinese history?
Well they got NBC’s “Today” show and regular programming on NBC’s cable sisters, MSNBC and CNBC. “Today” was actually "Yesterday" as co-host Matt Lauer taped the show in advance - "Where in the World is Matt Lauer" ? ..well he was flying to the Peking stadium to anchor the opening ceremonies with Bob Costas who not only has fronted the Olympics since Barcelona in 1992 but co wrote with Andrew Billings "Olympic Media: Inside the Biggest Show on Television." .
Lawyer Gary Zenkel, the president of NBC Olympics, said in a statement: “We have a billion dollars worth of revenue at stake here, so that means we’re not public television, for better or worse.”