"“We have lent a huge amount of money to the U.S. Of course we are concerned about the safety of our assets. To be honest, I am definitely a little worried.” "

Chinese premier Wen Jiabao 12th March 2009

""We have a financial system that is run by private shareholders, managed by private institutions, and we'd like to do our best to preserve that system."

Timothy Geithner US Secretary of the Treasury, previously President of the Federal Reserve Bank of New York.1/3/2009

Sunday, August 03, 2008

What copywriters know that you don't Part :74

As an ex - member of the Royal Society of the Black Arts of Copywriting, Lord Patel is still happy to see that the ancient stereotypes continue to flourish. Happily, BUPA is still stuffed full of experts on creaky knees, speeding hearts, sleepless nights ... all it seems who wear round (what, at school, 60 years ago, we used to call "national health" ) glasses.

Further research may also have shown that these experts all wear white coats, carry stethoscopes and sit at laboratory benches looking down microscopes.

If you do sign up for BUPA and are unwise enough to take a "30,000 mile body check-up" and the expert who tests your creaky knees does not wear glasses.....

Do not hesitate.

Ask for your money back.


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(C) Very Seriously Disorganised Criminals 2002/3/4/5/6/7/8/9 - copy anything you wish