As an ex - member of the Royal Society of the Black Arts of Copywriting, Lord Patel is still happy to see that the ancient stereotypes continue to flourish. Happily, BUPA is still stuffed full of experts on creaky knees, speeding hearts, sleepless nights ... all it seems who wear round (what, at school, 60 years ago, we used to call "national health" ) glasses.
Further research may also have shown that these experts all wear white coats, carry stethoscopes and sit at laboratory benches looking down microscopes.
If you do sign up for BUPA and are unwise enough to take a "30,000 mile body check-up" and the expert who tests your creaky knees does not wear glasses.....
Do not hesitate.
Ask for your money back.