Tesco instore advertising - an unhealthy sign ?
Monday, October 02, 2006 Tesco - helping keep the Tax Credit costs down brought the attention of readers to the labelling of Milk cartons to advise receipients of Tax credits that if sharing their breakfast with a non-declared partner their tax credits may be in jeopardy.
Now Tesco is joining in the NHS funded chorus for changing lifestyles on their cartons of milk - whilst simultaneously selling unhealthy life threatening cigarettes and tobacco.
All this reflects the possibility expressed on Sunday, June 29, 2008 Could Tesco become a Political Party ? . As recipients of 1 in every 8 pounds spent on the High Street, and considerable spenders on advertising, instore and outside .... and now inside your fridge (or table top - depending on your lifestyle) no Government would wish to cross swords with them over a small matter of, say, legislation over free plastic bags, planning permission, food labelling, food colourings etc., etc.,
It was therefore interesting how the major supermarkets took the opportunity to lower petrol prices just in time for the start of the school holidays - a welcome move for No 10 Downing Street. Tesco have decided to cease sourcing vegetables from Zimbabwe and of course have instituted a ("customer friendly")policy of restricting serving alcohol to under 21's without proof of identity.
How soon before a leaflet pops through your door, ...Dear Lord Patel , we noticed that you have purchased 12 x 1 litre bottles of Old Hogmanay rare old Scots Whiskey and 1,200 Silk Lined Gaspers in the last 4 weeks...do you think this is wise ? We don't.
You have been booked in for a check up next Thursday at your doctor and compulsory Wednesday afternoon sessions at the swimming baths alternating with the Fight Fatness Fast gym for 3 months.
PS : Your prescription for Cialis has been put on hold till you have completed the course.
2 comments:
you've almost got it but not quite, Postie. Of course Tesc's are concerned about your welfare. They are the future and you are their constituency.
Governments have been bought and globalisation is coming for the companies and corporations. There will be no countries or borders, no nationalism and no wars. That's its unique selling point.
The "Clubcard" will revert to its original name of "loyalty card". You will be loyal to your victualler.
(Don't believe me?? Rice has doubled in price in the last 6 months. Who will you trust to stabilise prices, Tesco's or Gordon Marie Antoinette Brown??)
With the loyalty card the notion of an ID card will be redundant. It will be Carts of Identity. After all, you are what you eat.
OBTW. Did you know that the biggest Tesco's in the world is the Budaors store in Budapest. It has 150,000 square foot of selling space.
Indeed. So vast are the shareholdings held in Tesco plc that he receives personally an annual report on deckle edged hand made paper , calf bound from Terry Leahy himself.
He (along with Lady Patel) is also one of the rare holders of the Tesco Club card Plus which they stopped issuing 2 months after starting which provides an interest bearing current account (un by RBS) free.
The Budapest store actually is (like Gateshead shopping centre) the reason for many, many thousands of coaches full of eager consumers to visit every weekday.
You are of course right , they are the future - not like Wal-Mart who simply follow the ghastly Lady Porter's dad's ideas of pile it high and sell it cheap.
Actually on the rice question I trust my friendy local Asian store more than Tesco. Not suprising as 30% of Rochdalians are Asian - but anyone sensible will follow the Asian taxi drivers where they all flock to buy the cheapest petrol!
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